Medium: Digital Design and Mockups

Typography

International Cherry Blossom Festival

An event that holds great significance for me back home is the International Cherry Blossom Festival in Washington, DC. As a symbol of spring, the festival feels light and refreshing. In developing my design system, I sought to capture a contrast between the strength of Washington, DC, and the softness of the cherry blossoms. I experimented with both bold and light type weights to express the dynamic energy of the city alongside the delicate nature of the blossoms.

Inspired by the gentle movement of falling petals, I aimed for the typography to emulate their graceful sway as they drift across the page. By restricting the color palette to black and white, I was able to emphasize the gentle pink that is so iconic to the cherry blossoms themselves.