Creative Director: Xiao Han
Art Director: Lesley Qi
Graphic Design and Motion Graphics: Bradley Duley

who cares?

who cares is Cacien’s third EP, released in summer 2025. The project discusses her hardships, relationships, beauty, and turning twenty five while exploring and fusing musical genres like jazz, bossa nova, R&B, and pop rock.

Book Design, spiral binding on cardstock

Photo Concepts: Fashion

Self-Styled Lookbook

A self-styled lookbook inspired by interactive dress-up books to mix and match to create different outfits.

Experiential Design

Photos by Emma Beuthin and Julia Berger.

Strawberry Shortcake’s Berry Bake Shop

A pop-up bakery in SoHo in celebration of Galentine’s Day over the holiday weekend. With activations from USAopoly (Monopoly and Candy Land), The Little Words Project, and Roblox, as well as various toys, home goods, and collectibles (MGA Entertainment, Scentbird, Horizon Group USA, Jazwares, and many more).
 

Publication Design, Digital Photography, Art Direction

Core: Thesis

New York
Spring 2025

Real Life Angelz

Real Life Angelz is an interview-based editorial project inspired by the iconic 2000s doll line, Bratz. This publication serves as a playful exploration of personal style, friendship, and self-expression. Drawing on childhood memories of dolls as a creative outlet, the project reimagines the interview format by identifying participants who are “Angelz” in my life—friends with attitude, ambition, and distinctive style. Each interviewee selects three outfits that represent their personal aesthetic and is mid-interview invited to participate in a Bratz doll makeover, inviting childhood nostalgia and transforming the doll as a medium for self-expression and play.

Book Design, perfect bound and laser printed on Mohawk paper

Topics 3

The Reve Film Festival

The Reve Film Festival is a fan-led conceptual project celebrating the 10th anniversary of the K-pop group Red Velvet on August 1st, 2024. The project imagines a cinematic screening event where fans gather in a theater to revisit the group’s music video history as a curated film program. Alongside the screening, a commemorative gift set is released, including a photobook, special anniversary EP, photocards, and exclusive memorabilia for fans. Social media teasers and songs snippets build excitement for the event, with each track on the EP inspired by different film genres, all a part of the cinematic theme of the project.