Creative Director: Xiao Han
Art Director: Lesley Qi
Graphic Design, Motion Graphics: Bradley Duley

who cares?

who cares is Cacien’s third EP, released in summer 2025. The project discusses her hardships, relationships, beauty, and turning twenty five while exploring and fusing musical genres like jazz, bossa nova, R&B, and pop rock.

The identity features a mix of multimedia elements creating a scrap book-like feeling, reminiscent of the album’s journal-writing style. 

Self-portraits and Book Design, spiral bound on cardstock

Self-Styled Lookbook

A self-styled lookbook inspired by interactive dress-up books to mix and match to create different outfits.

Publication Design, Digital Photography, Art Direction

New York
Spring 2025

Real Life Angelz

Real Life Angelz is an interview-based editorial project inspired by the iconic 2000s doll line, Bratz. This publication serves as a playful exploration of personal style, friendship, and self-expression. Drawing on childhood memories of dolls as a creative outlet, the project reimagines the interview format by identifying participants who are “Angelz” in my life—friends with attitude, ambition, and distinctive style. Each interviewee selects three outfits that represent their personal aesthetic and is mid-interview invited to participate in a Bratz doll makeover, inviting childhood nostalgia and transforming the doll as a medium for self-expression and play.

Production: Brat Lab
Producer: Yixin Zhang
Director: Xiao Han
Assistant Director: Lesley Qi
Graphic Design and Motion Graphics: Bradley Duley
VFX: Roman Minsky, Ming Clan, Jo
Post Producer: Ellen Lin

Closer to You Mini Album, CIIU

Closer to You is the first Mini Album released by Chinese boy group CIIU, a collaboration by K-pop powerhouse JYP Entertainment and entertainment company Fanling Culture. 

The concept film features a retro channel-surfing concept, showing an overview of the group’s singles, each illustrated as a different style newscast, leading up to the release of the group’s first album. 

Experiential Design

Photos by Emma Beuthin and Julia Berger.

Strawberry Shortcake’s Berry Bake Shop

A pop-up bakery in SoHo in celebration of Galentine’s Day over the holiday weekend. With activations from USAopoly (Monopoly and Candy Land), The Little Words Project, and Roblox, as well as various toys, home goods, and collectibles (MGA Entertainment, Scentbird, Horizon Group USA, Jazwares, and many more).