Creative Director: Xiao Han
Art Director: Lesley Qi
Graphic Design and Motion Graphics: Bradley Duley

who cares?

who cares is Cacien’s third EP, released in summer 2025. The project discusses her hardships, relationships, beauty, and turning twenty five while exploring and fusing musical genres like jazz, bossa nova, R&B, and pop rock.

Medium: Book Design, spiral binding on cardstock

Photo Concepts: Fashion

Self-Styled Lookbook

A self-styled lookbook inspired by interactive dress-up books where you can flip to create a new outfit.

Medium: Publication Design, Digital Photography, Art Direction

Core: Thesis

Real Life Angelz

Real Life Angelz is an interview-based editorial project inspired by the iconic 2000s doll line, Bratz, seeking to find real life “Bratz”. This publication serves as a playful exploration of personal style, friendship, and self-expression. Each interviewee is invited to pick three outfits that are representative of their personal style and mid-interview are invited to have a Bratz makeover, encouraging play and creativity. 

Medium: Book Design, perfect binded and laser printed on Mohawk paper

Topics 3

The Reve Film Festival

The Reve Film Festival is a fan project celebrating the 10th anniversary of the K-pop girl group Red Velvet on August 1st, 2024. This is a theoretical event where fans could gather in a theater for a screening of their music videos throughout their career. The event offered a gift set, a package containing a photo book, a special anniversary EP, photocards and other memorabilia. Teasers for the event would be released on social media as well as song snippets from the special anniversary EP. Each song is inspired by different genres of film to go along with the theme of the event. 

      

            

Medium: Book Design, spiral bound on premium copy paper

Topics 3: Workshop

La Vie En Rose

“Seeing through rose colored lenses” was the phrase that inspired me for this project. It’s a quote I try to use as my own mantra. The text of this book, my journal. I contemplate what the phrase means to me and my current state of mind as I tell the story behind taking these photos on my film camera. I imagine this book as a continuation, and “happier little sister”, of “what is home?” book from a year prior.