Graphic Design and Motion Graphics: Bradley Duley
Creative Director: Xiao Han
Art Director: Lesley Qi

who cares?

who cares is Cacien’s third EP, released in summer 2025. The project discusses her hardships, relationships, beauty, and turning twenty five, all while exploring and fusing musical genres like jazz, bossa nova, R&B, and pop rock.

Medium: Book Design, spiral binding on cardstock

Photo Concepts: Fashion

Self-styled Lookbook

A self-styled lookbook inspired by interactive dress-up books where you can flip to create a new outfit.

Medium: Book Design, perfect binded and laser printed on Mohawk paper

Topics 3

The Reve Film Festival

The Reve Film Festival is a fan project to celebrate the k-pop girl group Red Velvet’s 10th anniversay on August 1st, 2024. This was for a theoretical event where fans could gather in a theater for a screening of the many music videos throughout their career. The event offered a giftset a package containg a photo book, a special anniversay EP, photocards and other memorabilia. Teasers for the event would be released on social media as well as song snippets from the special anniversary EP. Each song being inspried by different genres of film to go along with the theme of the event. 

      

            

Medium: Digital Photography
Model: Caitlin Cho
Creative Direction and Styling: Bradley Duley
MUA: Ella Neve

Photo Concepts: Fashion

Archangels of the Anthropocene

A fashion editorial project inspired by urban living. A fantastical look at the anxieties of fast fashion or clothing meant for single use, and styling them with modern trends. A contiuation of GENER8 from earlier in the year.

Check out a digitized zine version with more photos.

Medium: Motion Graphics using Adobe After Effects and Premiere Pro

Motion Graphics

“I Do” Lyric Video

“I Do” is the lead single of (G)I-DLE’s english debut EP HEAT. The lyric video inspired by karoke videos and nostalgic sounds of this synth pop ballad.