Experiential Design

Photos by Emma Beuthin and Julia Berger.

Strawberry Shortcake’s Berry Bake Shop

A pop-up bakery in SoHo in celebration of Galentine’s Day over the holiday weekend. With activations from USAopoly (Monopoly and Candy Land), The Little Words Project, and Roblox, as well as various toys, home goods, and collectibles (MGA Entertainment, Scentbird, Horizon Group USA, Jazwares, and many more).