Creative Director: Xiao Han
Art Director: Lesley Qi
Graphic Design, Motion Graphics: Bradley Duley

who cares?

who cares is Cacien’s third EP, released in summer 2025. The project discusses her hardships, relationships, beauty, and turning twenty five while exploring and fusing musical genres like jazz, bossa nova, R&B, and pop rock.

The identity features a mix of multimedia elements creating a scrap book-like feeling, reminiscent of the album’s journal-writing style.